Seven years ago, Jessica Oster, franchise owner of Blo Coral Springs, took a leap of faith and opened the doors to what would become a thriving beauty destination in the community. Since then, the journey has taught her valuable lessons about business, leadership, resilience and believing in herself.
Those years have brought incredible highs and hard challenges, including the COVID-19 pandemic. Coming through it reinforced for Jessica how much determination it takes to build and sustain a business.
Today, seven years in Coral Springs is far more than a business anniversary. It reflects the relationships Jessica and her team have built with their guests and the community they proudly serve.
Blo Coral Springs has evolved by listening to its clients. Jessica has learned that success means more than a service: it means creating an experience, building relationships and finding new ways to make guests feel valued.
A Membership Success Story
That commitment has earned an impressive distinction: Blo Coral Springs ranks #2 nationwide in active memberships within the Blo Blow Dry Bar system.
Jessica credits genuine relationships, consistency and making clients feel appreciated every time they walk through the doors. Memberships aren’t simply a number; they represent the trust guests place in the salon and the value they find in the Blo experience.
Personal connection is at the heart of that success: the team takes pride in getting to know guests and creating an experience they want to return to.
For Jessica, a membership is about more than a blowout: it gives guests a reason to make time for themselves, feel confident and have something to look forward to.
A Fresh New Look
The anniversary comes with a fresh new look. Blo Coral Springs recently completed a remodel designed to elevate the guest experience with an inviting, modern environment for clients and team alike.
The updated space features new styling chairs, new shampoo chairs, fresh paint and refreshed menus — modern and welcoming, while keeping the comfortable experience longtime guests expect.
The transformation goes beyond appearances: expanded services give guests more ways to refresh, enhance and pamper themselves.
New offerings include Keratin Complex Express Keratin and VitalShot treatments, and hair extensions now range from ready-to-wear to permanent, with express options for face framing, added fullness or last-minute event styling.
Guests can also book head massages, deep-conditioning treatments, Olaplex services, braids, hair tinsel, makeup, lashes and eye gel services.
More Than a Blowout
At the heart of Jessica’s vision is the belief that Blo Coral Springs should be about more than styling hair. It’s about helping people feel their best.
A specialized blowout experience, membership value and genuine connection set the salon apart. From the moment a first-time guest walks in, the goal is for them to feel welcomed, valued and taken care of.
The team is central to that experience. When hiring, Jessica looks beyond technical skills: attitude, work ethic and personality matter as much as talent.
After seven years, one of Jessica’s greatest sources of pride is the community the salon has built: familiar faces have become loyal members, and every visit and referral has contributed to its success.
Jessica and her team remain focused on evolving and giving guests more reasons to choose Blo Coral Springs.
Open seven days a week with early and late hours; book online with code below or call 24/7 automated scheduling at 954-840-3750. Follow @blocoralsprings on Instagram for promos and membership information.
Membership Perks
One, two or four blowouts a month, plus:
- 90-day rollover
- Birthday blowout
- 10% off products and makeup services
- Share with friends and family
- Free blowout for new members at Blo Coral Springs
- Valid at all Blo Blow Dry Bars nationwide
